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Romania will promote tourism on Facebook


Romania will be promoted as a tourist destination on Facebook, it was announced today. The Minister of Regional Development and Tourism, Elena Udrea, said today that the country will be promoted on new media channels, which have become more popular than traditional ones.

The plan for promoting Romania on Facebook will be completed by the beginning of December and the first promotional campaign will be implemented in March next year at the latest, Udrea said.

Facebook vice president, Blake Chandlee, said this is the first time that the online social platform is collaborating with a ministry during such an early phase of building up tourism.

Udrea launched this year also a new country-brand campaign to attract foreign tourists. Under the slogan "Explore the Carpathian garden!", Romania is presented as a tourist destination for explorers, for unconventional tourism.

The number of foreign tourists in Romania in July was 8.9 per cent higher compared with August 2009, National Statistics Institute data shows.

Most foreign visitors (95 per cent) come from European countries, while 56.4 per cent come from EU member states. Hungary accounts for the highest number of tourists who entered Romania, with 32.2 per cent, followed by Bulgaria with 15.9 per cent, Poland - 10.2 per cent, Germany- 9.7 per cent, Italy - 7.4 per cent and Austria - 3.8 per cent.

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